For any brand nowadays social media visibility has become a common check the box digital marketing drill with a business profile in LinkedIn, Twitter & Instagram, page in Facebook or an YouTube channel. However, most brands post their official events, achievements, product or service showcasing or just observing important days as part of social media content which as audience seems nothing interesting to engage, share or talk about unless there is a viral trait in it.

Any content which has the attribute of being shareable by virtue of it's rare and relevant information, trendy issue of debate or display of humor and wit, social awareness, exciting offer or even any cringy meme which the social consumer feels the rush of dopamine to induce the word of mouth as psychologically human beings mostly revel in public. So are we creating enough socially viral content for our brand to attract organic traffic? But the real challenge is creating a viral content that really relate to my brand and trigger the brand recall. Otherwise, the lethal message delivered by the content may castle the stumps of the audience but the brand may end up on the losing side!

WOM Marketing is the best form of advertising which is an organic means of consumer-to-consumer sharing of positive experience and as per survey 92% of consumers trust their friends over traditional and paid advertising media. Our buying is still influenced mostly by friendly recommendation and social reviews rather than celebrity endorsed ADS. However, the word-of-mouth reference is rewarded by affiliate marketing. 

Reflancer.com is a platform for freelancers who would seek to earn from word-of-mouth reference with social proof. They are free to remain anonymous or choose to be public. The best part is Businesses can share their product / service / marketing kit for FREE for Reflancers to provide review, reference and leads and expect rewards on successful completion of buying cycle. The Social influencers are also welcome to earn by endorsing and promoting content. Blogging platforms like Bongjournal.com provide organic content marketing in the form of review articles, press cover, event vlogs and brand interviews to LIVE FAQ service through LIVE Streaming.

Presently there has been an exponential rise of apps in the different platforms as enterprises and aspirant entrepreneurs are seeking to step up from the website to create a dedicated userbase. The consumers are mostly available in mobile but unlike websites, apps demand a space in their device and that is why people are choosy about the utility and relevance when it comes to installing a new app.

Now one should judiciously decide on whether to choose website, web app, native or hybrid app as the medium of reaching the target audience for providing service or sell products. Nowadays the responsive websites are most common and often the best platform on the internet. The apps on the other hand are software applications which can be accessed by installing after downloading from a particular platform like Android or iOS. The native apps are the dedicated built applications for specific platforms, while the hybrid or web apps are simply converted to .apk or .ipa files compatible for the stores. Generally the native apps are more scalable, secure, optimized UI & UX and mostly faster than the hybrid or shell apps and therefore costs much higher than simple web apps. So our choice depends on the criteria of scale, budget and the business goal.